# Measure Your AI Impact

Connect Google Search Console and Bing Webmaster Tools, track AI crawler activity, monitor referrer traffic from ChatGPT and Perplexity, and measure per-page AI engagement.

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## How It Works

From data connection to actionable metrics

1. **Connect**  
   Connect the right source for each signal: **server or CDN logs** for crawler requests and your **analytics provider** for human referrals

2. **Observe**  
   Observe documented AI user agents such as GPTBot, ClaudeBot, and PerplexityBot. See which pages they request and **how often**

3. **Measure**  
   Track **human traffic** from AI platforms. See referrers from ChatGPT and Perplexity, then measure **real conversions**

4. **Optimize**  
   Use **Page Performance** to identify top-performing content and get **optimization recommendations** per page

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## Complete Analytics Control

Comprehensive tools to measure, analyze, and optimize your AI performance

### Google Search Console

Your GSC data is a goldmine for AI monitoring. Import high-potential queries, identify conversational prompts, and start monitoring with one click.

- Import queries directly from Google Search Console
- Identify conversational prompts with AI potential
- GSC queries feed Prompt Discover for multi-source discovery
- One-click monitoring setup for any query

### Bing Webmaster Tools

Complete your search data picture. Connect Bing Webmaster Tools to see clicks, impressions, CTR, and positions from Bing search — the same view as GSC, for Microsoft's ecosystem.

- API key authentication — paste your key and go
- Queries & Pages tabs with search, filters, and sorting
- BWT queries feed Prompt Discover for multi-source discovery
- CSV export for external analysis

### Crawler Analytics

Which AI crawlers requested your pages? Connect server logs to observe GPTBot, ClaudeBot, PerplexityBot, and other documented AI user agents without retaining raw traffic events.

- Documented AI crawler user agents, kept in a versioned registry
- Generic HTTP, Cloudflare, Vercel, CloudFront, Akamai, Fastly and Netlify log delivery
- Observed totals, exact when the displayed coverage permits it
- Complete requested-page inventory with first and last crawl state
- HTTP response groups with explicit coverage caveats
- Daily or monthly CSV export and read-only REST API

### Referrer Analytics

Where does your AI-driven traffic come from? Track referrers from ChatGPT, Perplexity, and other AI platforms. Measure real human traffic, not just crawlers.

- AI platform referrer breakdown: ChatGPT, Perplexity, etc.
- Human traffic vs. bot traffic attribution
- Conversion tracking from AI referrers
- Traffic trends and growth analysis

### Page Performance

Compare page-level crawler observations with connected referral, search, and citation signals while preserving each source’s coverage and meaning.

- Observed crawler requests by detailed page group
- AI referral engagement when analytics is connected
- Search and citation signals aligned by normalized path
- Source-specific connection and coverage caveats

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## Frequently Asked Questions

### How does Google Search Console integration help with AI monitoring?

Import high-potential queries directly from GSC, identify conversational prompts with AI potential, and start monitoring them with one click. GSC queries also feed Prompt Discover for multi-source discovery.

### What does Bing Webmaster Tools integration provide?

Connect BWT with a simple API key to see clicks, impressions, CTR, and positions from Bing search. BWT queries feed Prompt Discover alongside GSC data for comprehensive query discovery.

### How does Crawler Analytics track AI bot activity?

Track 15+ AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) with request frequency, HTTP outcomes, and page-level activity. See which pages each bot requests most often without treating a crawl as proof of indexing or citation.

### What insights does Referrer Analytics provide?

Track real human traffic from AI platforms like ChatGPT and Perplexity. Distinguish AI-driven traffic from bot traffic, analyze conversion rates, and monitor traffic growth from each AI platform.

### How does Page Performance help optimize individual pages?

Track per-page AI engagement: crawler visits, referrer traffic, and content performance. Identify your top-performing content and get optimization recommendations for underperforming pages.

### Can I export analytics data?

Crawler Analytics provides aggregate CSV exports at the retained daily or monthly grain. Business teams can also automate the same bounded crawler data through the read-only REST API. Raw server logs and human traffic are not exposed.