Measure Your AI Impact

Connect Google Search Console and Bing Webmaster Tools, track AI crawler activity, monitor referrer traffic from ChatGPT and Perplexity, and measure per-page AI engagement.

How It Works

From data connection to actionable metrics

1. Connect
   Connect the right source for each signal: server or CDN logs for crawler requests and your analytics provider for human referrals

2. Observe
   Observe documented AI user agents such as GPTBot, ClaudeBot, and PerplexityBot. See which pages they request and how often

3. Measure
   Track human traffic from AI platforms. See referrers from ChatGPT and Perplexity, then measure real conversions

4. Optimize
   Use Page Performance to identify top-performing content and get optimization recommendations per page

Complete Analytics Control

Comprehensive tools to measure, analyze, and optimize your AI performance

Google Search Console

Your GSC data is a goldmine for AI monitoring. Import high-potential queries, identify conversational prompts, and start monitoring with one click.

• Import queries directly from Google Search Console
• Identify conversational prompts with AI potential
• GSC queries feed Prompt Discover for multi-source discovery
• One-click monitoring setup for any query

Bing Webmaster Tools

Complete your search data picture. Connect Bing Webmaster Tools to see clicks, impressions, CTR, and positions from Bing search — the same view as GSC, for Microsoft's ecosystem.

• API key authentication — paste your key and go
• Queries & Pages tabs with search, filters, and sorting
• BWT queries feed Prompt Discover for multi-source discovery
• CSV export for external analysis

Crawler Analytics

Which AI crawlers requested your pages? Connect server logs to observe GPTBot, ClaudeBot, PerplexityBot, and other documented AI user agents without retaining raw traffic events.

• Documented AI crawler user agents, kept in a versioned registry
• Generic HTTP, Cloudflare, Vercel, CloudFront, Akamai, Fastly and Netlify log delivery
• Observed totals, exact when the displayed coverage permits it
• Complete requested-page inventory with first and last crawl state
• HTTP response groups with explicit coverage caveats
• Daily or monthly CSV export and read-only REST API

Referrer Analytics

Where does your AI-driven traffic come from? Track referrers from ChatGPT, Perplexity, and other AI platforms. Measure real human traffic, not just crawlers.

• AI platform referrer breakdown: ChatGPT, Perplexity, etc.
• Human traffic vs. bot traffic attribution
• Conversion tracking from AI referrers
• Traffic trends and growth analysis

Page Performance

Compare page-level crawler observations with connected referral, search, and citation signals while preserving each source’s coverage and meaning.

• Observed crawler requests by detailed page group
• AI referral engagement when analytics is connected
• Search and citation signals aligned by normalized path
• Source-specific connection and coverage caveats

Frequently Asked Questions

How does Google Search Console integration help with AI monitoring?

Import high-potential queries directly from GSC, identify conversational prompts with AI potential, and start monitoring them with one click. GSC queries also feed Prompt Discover for multi-source discovery.

What does Bing Webmaster Tools integration provide?

Connect BWT with a simple API key to see clicks, impressions, CTR, and positions from Bing search. BWT queries feed Prompt Discover alongside GSC data for comprehensive query discovery.

How does Crawler Analytics track AI bot activity?

Track 15+ AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) with request frequency, HTTP outcomes, and page-level activity. See which pages each bot requests most often without treating a crawl as proof of indexing or citation.

What insights does Referrer Analytics provide?

Track real human traffic from AI platforms like ChatGPT and Perplexity. Distinguish AI-driven traffic from bot traffic, analyze conversion rates, and monitor traffic growth from each AI platform.

How does Page Performance help optimize individual pages?

Track per-page AI engagement: crawler visits, referrer traffic, and content performance. Identify your top-performing content and get optimization recommendations for underperforming pages.

Can I export analytics data?

Crawler Analytics provides aggregate CSV exports at the retained daily or monthly grain. Business teams can also automate the same bounded crawler data through the read-only REST API. Raw server logs and human traffic are not exposed.