AI Reputation Monitoring for PR Teams | Real-Time | Qwairy

Monitor How AI Platforms Represent Your Brand - Before It Becomes a Crisis

AI platforms now shape public perception at scale. Track brand sentiment across ChatGPT, Perplexity, and Gemini. Get alerts when narratives shift.

800 million people per week ask AI about brands like yours. What is it telling them?

AI hallucinations can create false brand narratives overnight. Traditional media monitoring tools like Meltwater and Cision have a fundamental blind spot: they index web pages and social content, but they cannot see what AI engines synthesize and surface to users in real time. Your brand's AI reputation is being shaped without you.

When a crisis hits, AI platforms amplify narratives at unprecedented speed. Millions of users get AI-generated summaries of your brand - summaries you can't edit, retract, or respond to through traditional channels. A single negative news cycle can poison AI sentiment for weeks, and 93% of those interactions are zero-click: users never visit a source to verify the narrative.

The scale of the problem is staggering. ChatGPT alone serves 800M+ weekly active users, and Perplexity, Gemini, and Claude collectively handle hundreds of millions more queries every month. Analysts at Gartner project that traditional search volume will decline 25% by 2026 as users migrate to AI-first answers - making AI the dominant channel for brand discovery and perception.

AI is now a primary news aggregator. When journalists, analysts, investors, or potential customers research your organization, they increasingly turn to AI engines first. What AI says about you in those moments becomes your de-facto reputation. Negative associations, outdated narratives, or hallucinated facts compound silently - invisible to PR teams who aren't monitoring AI platforms alongside traditional media.

The window to act is narrow. Brands that detect narrative shifts early can correct course in hours; those that discover problems weeks later face entrenched AI perceptions that require sustained effort to reverse. The analysis and sentiment data you need already exists - Qwairy surfaces it so your team can act before a reputational shift becomes a full-blown crisis.

AI Reputation Monitoring for PR & Communications Teams

Sentiment Tracking

Monitor how AI perceives your brand across all platforms in real time with the Analyze dashboard. Track sentiment trends, detect shifts early, and understand the exact tone AI uses to describe your organization - so your team is never the last to know.

Real-Time Alerts

Get notified the moment AI sentiment shifts via the Cockpit alert system. Set custom thresholds for sentiment changes, negative mentions, or emerging narratives - and respond before a story escalates into a crisis that dominates the news cycle.

Narrative Analysis

Understand what attributes and tone AI uses to describe your brand with deep perception analysis. See the complete narrative picture across all AI platforms - not just whether you're mentioned, but how, in what context, and alongside which competitors.

PR Crisis Detection in AI Search

Early warning system for negative AI narratives using anomaly detection across all engines. Detect emerging negative sentiment patterns before they become full-blown crises, then use action planning tools to coordinate your communications response immediately.

From Blind Spot to Brand Intelligence in Three Steps

01

Connect

Add your brand, competitors, and key narratives to monitor in the Cockpit. Setup takes 2 minutes - no code, no IT ticket, no waiting.

02

Monitor

Track sentiment, tone, and narratives across 10+ AI engines in real time via the Monitor module. Every AI response mentioning your brand is captured, analyzed, and scored automatically.

03

Protect

Get instant alerts when narratives shift, then use action recommendations and content briefs to guide your response - act before crises escalate and before journalists pick up an AI-amplified story.

Built for PR & Communications Teams

AI Sentiment Dashboard

Track how AI platforms perceive your brand in real time from the Analyze module. See sentiment scores across ChatGPT, Perplexity, Claude, and Gemini - with trend analysis that spots shifts before they become crises and historical context that helps you correlate sentiment changes with real-world events.

Brand Narrative Intelligence

Go beyond mentions to understand the full narrative with perception analysis. See what attributes AI associates with your brand, what comparisons it draws to competitors, and how the narrative evolves over time - giving you the insight to proactively shape AI-generated descriptions before they calcify.

Cross-Platform AI Monitoring

Monitor your brand across every AI platform that matters with the Monitor module. Track mentions, citations, recommendations, and comparisons with full response context and source analysis - covering ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, and more simultaneously.

Alert & Crisis Detection System

Never be caught off guard by an AI-generated narrative shift with Qwairy's real-time alert system, accessible from the Cockpit dashboard. Set custom alerts for sentiment changes, emerging negative patterns, or brand-adjacent crises - then use action center recommendations to coordinate your response in minutes, not days.

Identify Backlink Opportunities

Discover high-value domains that cite your competitors in AI-generated answers but not your brand. Surface untapped link opportunities ranked by authority, relevance, and citation frequency across all major AI providers.

Loved by 2,000+ Brands

Real results from real companies. See why leading brands trust Qwairy for their AI visibility.

Proven Results

Measurable improvements in AI visibility

Built for Teams Like Yours

Whether you're optimizing for search engines, growing a brand, or managing client portfolios—Qwairy adapts to your workflow.

SEO & Growth Marketers

B2B SaaS & E-commerce

Marketing Agencies

The cost of a brand crisis amplified by AI

AI-generated misinformation reaches millions before correction. Monitoring is a fraction of the cost of a crisis.

FAQ

How is AI sentiment calculated for PR monitoring?

Qwairy analyzes every AI response mentioning your brand using multi-dimensional sentiment analysis via the Analyze module. We evaluate tone, context, comparison framing, and attribute associations to produce a comprehensive sentiment score that goes beyond simple positive/negative classification - giving PR teams the nuance they need for informed communications decisions.

How quickly can Qwairy detect a PR crisis in AI search?

Qwairy runs continuous monitoring across all AI engines. When a sentiment anomaly or negative narrative shift is detected, alerts are dispatched within minutes via Slack and email. The Cockpit dashboard provides a real-time overview so your team can assess severity immediately - turning a potential crisis into a manageable communications issue.

How do I customize alerts for my brand's risk profile?

You can set alerts for any metric: sentiment score thresholds, mention frequency changes, new competitor mentions, specific keyword or topic triggers, or visibility drops. Alerts are delivered via Slack and email with customizable frequency and severity levels - letting you tune the system to your organization's specific risk tolerance and comms workflow.

Does Qwairy integrate with existing PR tools like Meltwater or Cision?

Qwairy complements tools like Meltwater and Cision by covering the AI monitoring gap they don't address. Data exports in CSV and JSON format, Looker Studio integration, and API access allow you to feed AI visibility and sentiment data directly into your existing PR reporting workflow. AI monitoring becomes one more layer in your media intelligence stack.

Can I generate stakeholder and board-level reports?

Yes. Qwairy provides exportable dashboards and reports suitable for executive stakeholders and board communications. Looker Studio integration enables custom branded reports combining AI sentiment, share of voice, and narrative analysis. Data can be exported in any format your stakeholders require, and the Measure module adds AI traffic attribution for a complete picture.

Does Qwairy support multilingual and multi-market monitoring?

Yes. Qwairy monitors AI platforms in 45+ languages across 100+ countries. You can track how AI describes your brand differently across markets, languages, and cultural contexts - essential for multinational organizations where narrative management must be localized. Alerts and reports can be segmented by market for regional comms teams.

How does AI reputation monitoring differ from traditional media monitoring?

Traditional media monitoring tracks what is published on websites, social platforms, and news feeds. AI reputation monitoring tracks what AI engines synthesize and tell users in real time - a fundamentally different layer. AI answers are not indexed; they are generated dynamically and delivered conversationally to hundreds of millions of users who never click through to a source. Qwairy's Monitor module is built specifically for this new reality.

What's included in the free plan, and how does pricing scale?

The free plan includes 120 credits, access to all platform modules including the sentiment analysis dashboard, alert system, and monitoring across all AI engines, plus basic reporting - no credit card required. Paid plans starting at €79/month unlock higher credit volumes, advanced analytics, and team collaboration features designed for professional PR and communications teams.